How Dan Bethelmy-Rada Helped Create A Natural Hair Care Range


Dan Bethelmy-Rada has been the Global Brand President for US professional hair care brand Matrix/Biolage for several years; in the last two, however, Dan Bethelmy Rada-Loreal  been focusing on his pet project. It’s only been in the last few months that the company has gone public with what Mr. Bethelmy-Rada has been working on with the release of the R.A.W product range. The hair care range has been receiving critical praise for being one of the most natural ranges on the market. At the same time, it’s also been a commercial success, seen a high-volume of sales in the few months that it’s been released.


However, Dan Bethelmy-Rada has noted that the journey creating the range wasn’t as easy as people may think. This was because there were a variety of challenges that had to be overcome to ensure that the range was as natural as possible; luckily, the company was backed by L’Oréal’s Sharing Beauty With All programme, which proved to be essential in helping to create the product range. However, there had to be an extensive amount of testing on different formulas, as well as individual ingredients, to ensure that everything was up to a high standard. Furthermore, the sourcing of these ingredients was important, as Mr. Bethelmy-Rada wanted to ensure that it was sustainable.


Because of this, the company ran into a few issues with sourcing the ingredients. Once they had the formula perfected, the company needed a certain type of clay to produce it. However, they shipment they needed to meet the release window was contaminated. This meant that there were two options for  Dan Bethelmy-Rada Loreal to choose from. The first of these was to delay the product launch, which could be a significant risk.


The other was to resort to a chemical process that could distort the raw material and compromise the formula. To ensure that consumers were getting the best product possible, Dan Bethelmy-Rada decided to delay the product launch and get another shipment of clay that wasn’t contaminated. The decision paid off, and the R.A.W range has proven to be a hit with both customers and critics. Visit This Page to learn more.


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