Trabuco Seeks To Repeat Past Successes In Role As Chairman Of Bradesco

     Over the history of Bradesco, one of the largest banks in Brazil, no one has proven to be a more valuable employee to the firm then Luiz Carlos Trabuco. After coming to work for the company all the way back in 1969, Trabuco has proven to be one of the most adept and visionary employees that the firm has ever had the privilege of counting among its ranks.

Throughout his long and productive tenure at the firm, Trabuco was able to transform a number of the bank’s critical departments into highly profitable business units. One example of this was his ascension to the presidency of the bank’s financial planning division in 1992. There, Trabuco began implementing a radical new policy of going after the wealthiest clients throughout the country of Brazil and across Latin America. At first, his boss believed that his strategy would not be effective. But Trabuco prevailed, demonstrating that a few extremely wealthy clients can make the difference between extreme profitability and a flagging business unit that is unable to even keep its own lights on.

Throughout the 1990s, he was successfully able to lure a large number of some of the wealthiest clients in Brazil into the bank. This increased deposit on hand by billions of dollars, eventually enabling the bank to expand its balance sheets by tens of billions of dollars, underwriting massive numbers of new loans and engaging in new projects throughout the country.

At the same time, the company’s stock price soared, rising by a factor of more than 100. This huge rise in the company’s market capitalization was largely attributed to him and his visionary policies. By the end of the 1990s, it had become clear the his programs were so successful that he was becoming a huge favorite among the bank’s shareholders. He was eventually given another promotion, this time heading the bank’s large insurance underwriting division.

Now, he is stepping away from his role as the president of the entire Bradesco group. He will be taking over as the chairman of the board, helping to lead the bank into the future with the same successful strategies that have proven so useful to it in the past.

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