Doe Deere, the Mastermind behind Lime Crime

Doe Deere was born in Russia but later moved to the United States with her family. Apart from training in gymnastics in high school, she became a cheerleader. When first moved to New York, she had the passion for music; this is what led to the establishment of her career. Despite her being in a different industry today, it is from music that she learned the art of marketing skills. Those are the skills she applies to her entrepreneur life today. Doe met her husband in New York. They happened to be in the same band, and this led to sharing of a similar passion up to today. Her husband is the president of her brand Lime Crime.

She realized her passion for business at the age of thirteen. Today she is the mastermind behind the Lime Crime. This is a brand that deals with makeup. Makeup that goes well with any bright clothes. Lime Crime tends to go with anyone’s moods, pulling the perfect shade and sparkle. The company was launched in the year 2008. It was the first company that dealt with intensely pigmented makeup. Using the information, she got from the FIT, she turned around the makeup industry. She remains to be amongst the most influential people in the industry. Some of the products produced by Lime Crime are nail polish, eye shadows, and lipsticks. The recent item to be on her list is the hair dye.

When asked why she chooses a quirky name for her brand, she explained that it was a pretty cool name that invoked her colors. Though she does not regret the choice of the name, she says that would have chosen a more versatile name ( She views the brand name as a blessing in disguise. This is because the name is unique and makes it easier for users to look it up in the search engines.

Dee Deere says that despite the internet being a good marketing tool, there will never lack haters, she says that she deals with haters by ignoring them. She outlines that the biggest advantage of her brand using the internet is the fast feedback that she gets on social media. She also describes her fans as true unicorns, saying that unicorns are people who acknowledge the products of Lime Crime. She terms her fans as the inspiration for what she does. She also advises women to be fearless, and they should love what they do.

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